Marketing should be a part of company culture and your sales plan. Branding, Content, and Lead Development take time to strategically develop and require a deep-dive understanding of the consumer and the market. Typically, consultants are brought on for a variety of reasons. Mostly because they have a unique and specialized expertise set, and the company needs them to identify problems within an organization and create change. However, identifying problems and changing the cu

Marketing can be the one department that is in the "grey" area. Many companies don't understand and/or value what marketing brings to the company. Some of the questions I frequently get asked are: Is marketing a part of sales? Should they work together? Do you really need marketing; I mean how can you even measure the activities that go on? Why should I hire a person or start a department for Instagram likes? If we were really honest, a lot of marketing professionals and dep