Let's talk about the elephant in the room - marketing reporting. Most people don't value marketing because they feel like it's "unmeasurable." While that may have been true in the pre-digital age, that just simply isn't true anymore. In fact, if you aren't measuring your marketing and sales efforts, then you are missing out on detailed information that will help you drive future strategies. How can you start measuring your efforts? Step 1: Start a monthly marketing report. Th

How are you doing on your marketing checklist? Do you have a marketing checklist? There are so many things you could be doing and should be doing - which can be a little overwhelming! So here are some things to get you started! • Know your target market • Have a solid brand throughout all of your marketing materials • Make sure your website is actually doing a job - not just looking pretty • Social Media • Content, Content, Content • Email Marketing • Tradeshows and even