There is so much more to social media then opening up an account and posting. The actual goal of social media marketing is to gain traffic, increase awareness and increase sales. To do that, you have to have a deep understanding of social media practices such as branding, back-linking, hash tag strategy, landing pages, and reporting.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR is about telling your company’s story, and is used to increase awareness and build your reputation.
Advertising, whether on-line, print or mailed, is a mixture of design, understanding your target market, and being able to measure your results.