Marketing should be a part of company culture and your sales plan. Branding, Content, and Lead Development take time to strategically develop and require a deep-dive understanding of the consumer and the market. Typically, consultants are brought on for a variety of reasons. Mostly because they have a unique and specialized expertise set, and the company needs them to identify problems within an organization and create change. However, identifying problems and changing the

Marketing can be the one department that is in the "grey" area. Many companies don't understand and/or value what marketing brings to the...

Let's talk about the elephant in the room - marketing reporting. Most people don't value marketing because they feel like it's...

How are you doing on your marketing checklist? Do you have a marketing checklist? There are so many things you could be doing and should...

Today - and everyday day really - we celebrate National Women's Day! Here's to strong women. May we know them. May we raise them. May we...