Let's talk about the elephant in the room - marketing reporting. Most people don't value marketing because they feel like it's "unmeasurable." While that may have been true in the pre-digital age, that just simply isn't true anymore.
In fact, if you aren't measuring your marketing and sales efforts, then you are missing out on detailed information that will help you drive future strategies.
How can you start measuring your efforts?
Step 1: Start a monthly marketing report. This should include your web analytics, any advertisements you're running, events you had that month, social media and blog post, basically any marketing efforts you did that month.
Step 2: Don't just pull the analytics. Give a reason WHY things are performing like they are. Anyone can pull a report, but understanding where your traffic is coming from and analyzing motives behind these actions is where the real value comes in.
Step 3: Distribute this to your team. Let your management and sales team see what's going on. The good, the bad, and the ugly. This helps set up credibility for your marketing efforts. It shows what is working and what isn't. It helps drive where your marketing and sales dollars are spent.
Step 4: BE CONSISTENT! Hey, your first report might not be the stellar piece of art you are wanting. It may take you longer to assemble than you want at first. But it is worth it!
Do you have a monthly marketing report set up? Do you need help figuring out where to start? We can help you with that!
About The Mom in Stilettos Marketing Firm
The Mom in Stilettos is a boutique marketing firm for small - medium size businesses. With over 10 years of marketing experience, we offer a variety of services such as:
Our passion is marketing. Let us help you market yours.